Why This Exists

 

You don’t need another overpriced course on “how to get leads.”
You don’t need to attend a virtual event where some “guru” rambles for 90 minutes before pitching his latest program.
And you definitely don’t need to keep cold calling or buying leads from Zillow, Realtor.com, or Homes.com only to compete with five other agents for someone who barely knows your name.

You need a system.
Something real. Something simple. Something that actually works.

This guide is that system.

It’s built for relocation-focused realtors who are serious about growing a pipeline of qualified, high-intent buyers-without wasting time or money chasing strangers who don’t want to be chased.

If you’re willing to post 1–2 videos a week for the next 6 months, this works.

If you’re not… don’t waste your time reading this.

 

Who This is For

• You’re a licensed agent serving a local area people are moving to
  
  
• You’re sick of chasing leads and want them coming to you
  
  
• You’re open to filming-but have no clue what to say or where to start
  
  
• You’re willing to stay consistent if someone just gave you the plan
  
  

This is your plan.

 

What's Inside

• The video topics that actually generate relocation leads
  
  
• A simple, repeatable YouTube funnel anyone can follow
  
  
• How to film, title, and structure your content (even if you hate being on camera)
  
  
• A 6-month execution strategy that helps you dominate your market without buying a single lead
  
  

No fluff. No filler. No BS.

Just a playbook you can steal, tweak, and run with starting this week.

One Rule:

You don’t need to be perfect. But you do need to press record.
No more waiting. No more guessing. No more “I’ll do it next quarter.”

Let’s go!!

 

About the Author

Hi, I'm Isabel!

As an experienced Real Estate YouTube Marketing Strategist, I help Real Estate Agents build YouTube channels that attract serious relocation buyers without paying Zillow, running ads, or competing with other agents for the same leads.

isabel@getklippie.com or 215-806-3192

 

Why YouTube Works (When Done Right)

Let’s get this straight:

YouTube isn’t TikTok. It’s not Instagram. And it’s definitely not Zillow.

It’s the second-largest search engine in the world, owned by Google.
And more importantly...where relocation buyers go before they ever set foot in your city.

These aren’t random views. They’re intent-driven searches.

“Cost of living in [City]”
“Moving to [City] from [State]”
“Best neighborhoods in [City]”
“Is [City] safe?”
“[City] weather in winter”

People Google these things. And guess what shows up? YouTube videos.

Sometimes before the blog posts. Sometimes before Zillow listings.
And increasingly-AI tools and language models are starting to prioritize YouTube videos in their answers, too.

 

Why This is a Game Changer 

• YouTube videos don’t disappear after 24 hours-they live forever
  
  

• Every video you post is a searchable, trust-building lead magnet
  
  

• Unlike a cold lead from Zillow, a YouTube lead already knows your face, your voice, and your vibe
  
  

• They’re not browsing. They’re planning.
  
  

And the best part?
You don’t need to go viral.

You don’t need thousands of views.

You just need the right people watching the right video at the right time.

When they find that video-on their couch, in their pajamas, researching your city-and you’re the one showing up? You win.

 

The Video Funnel That Attracts the Right Leads (Without the noise)

 

Most agents post random videos and hope something hits.
That’s not a strategy. That’s guessing.

If you want relocation buyers to find you, trust you, and call you-you need to post videos that match where they are in the moving process.

What's a Funnel?

A funnel is a simple way to describe how people go from strangers → qualified leads → closed deals.

Not everyone is ready to buy or reach out the first time they see you.
But if you post the right types of videos
consistently, you’ll guide people from:

• Just looking
  
  

• Seriously considering
  
  

• Reaching out, ready to work with you
  
  

Each stage needs a different kind of video.
This funnel shows you how to meet them where they are-and move them closer to working with you.

Top of Funnel: Discovery 

What they're searching for:

“Is [City] a good place to live?”
“Moving to [City] pros and cons”
“Cost of living in [City]”
“Weather in [City] year round”
“Why are people leaving [City]?”

What they're searching for:

• Pros & Cons of Living in [City]
  
  
• Don’t Move to [City] Unless You Know This
  
  
• Cost of Living in [City] in 2025
  
  
• Crime, Taxes, and Weather in [City]
  
  

• Moving from [State] to [City] – What You Should Know
  
  

Your Goal:
Show up first. Answer their questions.
Make them say, “This agent actually knows what they’re talking about.”

 

Middle of Funnel: Exploration
 

These people are more serious. They’ve narrowed down their list and want to see what life looks like.

What they're searching for:

“Best neighborhoods in [City]”
“Where to live in [City] with kids”
“Retiring in [City]”
“Commute from [Neighborhood] to downtown [City]”
“What are homes like in [Area]?”

What to film: 

• [Neighborhood] Tour – What It’s Like to Live Here
  
  
• Best Suburbs of [City] for Families
  
  
• Where to Live in [City] – Retiree Edition
  
  
• Commute From [Area] – Drive With Me
  
  

• Homes in [Area] – What You Get for $500K / $1M / $2M+
  
  

Your Goal:

Help them picture life there. Show-not just tell.
Be their tour guide before they even book a flight.

 

Bottom of Funnel: Decision

They’re basically ready. They’ve watched your videos. They like you. Now they need logistics, clarity, and confidence.

What they're searching for:

“How to buy a home in [City] from out of state”
“[City] real estate market update [Month]”
“Best time to move to [City]”
“Is now a good time to buy in [City]?”
“How to relocate to [City] without the stress”

What to film:

• How to Buy a Home in [City] from Out of State
  
  
• [City] Real Estate Market Update – [This Month]
  
  
• What to Know Before Moving to [City]
  
  
• How We Help Relocation Buyers Move Smoothly
  
  
• Timeline: How Long It Takes to Relocate to [City]
  
  

Your Goal:
Be the solution. Show them you’ve done this before.
Make reaching out feel like the next obvious step-not a risk.

 

 

What to film After they Move: 

Most agents stop posting once a deal closes.

Smart agents don’t.

Because if someone just moved to a brand-new city-especially if they’ve never lived there before-they’re not done watching.
They’re actually just getting started.

In fact, after the move is complete, many buyers start binge-watching your channel even more.

Why?

Because they’re thinking:

“Great… we moved. Now what?”

 

What they're searching for:

“How to make friends in [City]”
“Best gyms in [City]”
“Churches near me”
“Things to do in [City] this weekend”
“Best spots for retirees in [City]”
“[City] events for families”

They’re not looking for homes anymore.
They’re looking for community, connection, and confidence.

And if you’re the one still helping them?
You’re not just their agent anymore. You’re their trusted local guide.

And the best part? When they want to move again or a family/friend/relative/neighbor wants to buy or sell a home…guess who they’re calling? YOU! 

What to film:

• How to Make Friends After Moving to [City]
  
  
• Best Gyms, Studios, and Workout Spots in [City]
  
  
• Local Faith Communities and Religious Options in [City]
  
  
• What Retirees Love Doing Most in [City]
  
  
• How Families Spend Their Weekends in [City]
  
  

• Local Events, Farmers Markets, and Community Hotspots
  
  

 

Why This Content Works: 

1. It deepens trust after the sale
   
   
2. It builds referrals because you stayed in their life
   
   
3. It shows future leads that you care beyond the transaction
   
   
4. It makes you unforgettable in a world full of one-and-done agents
   
   

 

Your channel should never feel like a highlight reel.
It should feel like a full relocation support system.

Before they move, you help them decide.
After they move, you help them belong.

That’s how you win long term.

 

The 7 Key Videos You MUST Make First: 

(and exactly what to say)

These seven video types are proven to attract relocation leads. You don't need to go viral. You just need to be searchable, trustworthy, and consistent.

Each one includes:

• A strong opening line (to hook viewers right away)
  
  
• What to say or show
  
  
• A smart, funnel-aligned CTA (call-to-action)

 

1. Pros & Cons of [City/State/Town]

 Top of Funnel (Discovery)

 Opening Line:

“Before you pack your bags or buy a house, here’s the real pros and cons of living in [City/State/Town]-from someone who actually lives and works here.”

 What to Say/Show:

• Cover climate, cost of living, traffic, schools, culture, vibe
  
  
• Be real. People can smell fluff.
  
  

 CTA:

“If this gave you a better picture of [City/State/Town], check out my other video: ‘Don’t Move to [City/State/Town] Unless You Know This.’ It goes deeper into what life’s really like here.”

 

2. Cost of Living in [City/State/Town] - for [Year]

 Top of Funnel (Discovery)

 Opening Line:

“Here’s what it actually costs to live in [City/State/Town]-from housing and groceries to gas, insurance, and everything in between.”

 What to Say/Show:

• Housing, utilities, food, gas, taxes, insurance
  
  
• Compare to common move-from locations
  
  

 CTA:

“If you’re trying to figure out what kind of home you can afford here, check out my video that shows what $500K or $1M actually gets you in [City/State/Town].”

 

3. Don't Move to [City/State/Town] Unless You Know This

 Top of Funnel (Discovery)

 Opening Line:

“Before you decide to move here, there are a few things people don’t tell you-and you’ll want to know these.”

 What to Say/Show:

• Common mistakes, local quirks, surprises, regrets
  
  
• Be honest-it builds trust
  
  

 CTA:

“If you’re still thinking about [City/State/Town] after this, check out one of my neighborhood tour videos. They’ll help you compare different areas before you visit.”

 

4. Neighborhood Tour [Area name]

 Middle of Funnel (Exploration)

 Opening Line:

“Today we’re taking a drive through [Area Name] in [City/State/Town] so you can actually see what it looks and feels like to live here.”

 What to Say/Show:

• Drive or walk through
  
  
• Homes, parks, schools, shopping areas
  
  
• Talk like you're showing a friend-not selling
  
  

 CTA:

“If this area feels like a fit, I’ve got more neighborhood tours linked in the description-watch a few to compare.”

 

5. Moving from [State] to [City/State/Town] What Ti Expect

 Top-to-Mid Funnel (Trust + Relatability)

 Opening Line:

“If you're moving from [State] to [City/State/Town], here’s what I think you’ll be surprised by-and what my clients always ask about.”

 What to Say/Show:

• Culture shock, cost, weather, lifestyle, pace
  
  
• Speak from client stories if you can
  
  

 CTA:

“If you’re planning a move from [State] to [City/State/Town], use the link in the description to schedule a quick video call. We’ll talk through what to expect and help you plan it out.”

 

6. How to Buy a Home in [City/State/Town] From Out of State 

 Bottom of Funnel (Decision Time)

 Opening Line:

“Buying a home in [City/State/Town] without being here in person sounds overwhelming-but I’ve helped dozens of people do it. Here’s how.”

 What to Say/Show:

• Your relocation process: virtual tours, inspection handling, timeline
  
  
• Emphasize trust and simplicity
  
  

 CTA:

“If you’re relocating and want help from someone who’s done this 100+ times, the next step is simple: use the link below to book a video call and let’s talk about your move.”

 

7. What People Wish They Knew Before Moving to [City/State/Town]

 Bottom or Post-Close Funnel (Confirmation + Referrals)

 Opening Line:

“I asked a few of my clients what they wish they knew before they moved to [City/State/Town]-here’s what they said.”

 What to Say/Show:

• Record client feedback or summarize their takeaways
  
  
• Use their language-it resonates more than yours
  
  

 CTA:

“If you’re in the same shoes as they were, I’d love to help make your move smoother. Use the link in the description to schedule a quick video call with me and I’ll walk you through everything.”

Want a 6-month video plan?

This playbook gave you the strategy.

Now if you're serious about staying consistent, there’s one more piece that makes all the difference:

A clear, repeatable 6-month content calendar
That tells you what to film, when to film it, and how it connects to relocation leads.

No fluff. Just the exact plan we give to agents who want results-and want to stop guessing.

 

Email me: "Video Plan"
To: isabel@getklippie.com 
And I'll send you a copy of the 6-month video plan! 

What Happens After This? 

If you’ve made it this far, you now have something most agents never get:
A clear strategy. A proven structure. And a way to show up consistently on YouTube.

But the plan doesn’t stop here.

You’ll improve by 1% every video.
You’ll start seeing what works-and what doesn’t.
You’ll evolve your message. Your presence. Your whole system.

That’s what real pros do. They don’t wing it. They adapt.

Tools like Klippie are designed for that next phase-to help you track, improve, and scale without guessing.

But for now? You’ve got everything you need to start.
And that already puts you ahead of 95% of agents.

Start now. One video. One viewer. That’s how it begins.

The agents who win aren’t louder. They’re consistent. They show up every-single-day.

 

Best Next Steps: 

1. Get the 6-Month Video Plan
   A clear, proven and repeatable 6-month content calendar. This video plan tells you what to film, when to film it, and exact scripts to follow for the next 6 months to generate relocation leads. Just email me at isabel@getklippie.com
   
   
2. Use this AI tool: GetKlippie.com
   Klippie is an AI-powered real estate video coach. Great for helping you build personalized strategies, write scripts, plan your video shoot and help you with EVERYTHING related to generating consistent relocation leads.
   
   
3. Hire a Video Editor
   To save you time, I HIGHLY recommend you hire a video editor to handle the video editing for you. Need help finding a video editor? Email me! I’ve got recommendations.
   
   
4. Consider an Assistant (Optional, but powerful)
   A freelance assistant with knowledge in generating relocation leads with YouTube can be a HUGE asset on your team. They help with thumbnails, posting your videos to YouTube, managing the video editor and keeping YOU editor on track & accountable.. I’ve trained people specifically for this—reach out to me if you want referrals.

 

Questions? Concerns? Not sure where to start next?